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Utilising digital behavioural data to improve tracking studies
Ioana Nitulescu (Netquest), Raúl Gordo (Omnicom Media Group), Joaquim Bretcha Boix (Netquest), Ray Poynter (The Future Place), Sue York (The Research Society)
In this commercial webinar, Omnicom’s Raúl Gordo presents “A Game Changer in the Understanding of Toy Consumers” – which was presented at the ESOMAR Congress in Berlin, 2018. The presentation looks at how a tracking system integrated with behavioral data can be used to drive the toy business during the Christmas campaign.
After the presentation, there is a panel discussion with Raúl Gordo, Ioana Nitulescu, Sue York and Ray Poynter, moderated by Netquest’s Joaquim Bretcha – broadcast from Netquest’s headquarters in Barcelona.
In this webinar you will hear a state of the art case study of how behavioural data can be incorporated with survey data to improve trackers, making them more actionable.
