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Qualitative

Qual methods, conversational research and analysis at scale.

Using AI to Supercharge Qual Research Event Using AI to Supercharge Qual Research A NewMR/Fastuna Webinar Wednesday, 3 April 2024 Access the Recordings and slides from the links below: AI-powered interviewing… 3 April 2024 Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys Video & Slides Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for. Often the… 15 June 2023 An Introduction to using Word Cloud Plus to code open-ended text Video & Slides An Introduction to using Word Cloud Plus to code open-ended text Do you want to know how to find the meaning in a set of open-ended comments from your… 26 May 2023 An Introduction to using Word Cloud Plus to code open-ended text Event An Introduction to using Word Cloud Plus to code open-ended text NewMR Webinar Wednesday 24 May 2023 Broadcast 5pm London, midday New York Listen to the recording of the… 24 May 2023 AI at use in Insights and Research Event AI at use in Insights and Research NewMR Webinar Wednesday 14 June 2023 Broadcast 3pm London, 10am New York Click here to access the slides… 14 June 2023 Automated Semiotic Analysis: Hero, Heretic or Helper? Video & Slides Automated Semiotic Analysis: Hero, Heretic or Helper? Andrew Jeavons, co-founder of Signoi, presents a compelling case for why market researchers, semioticians, and brands can benefit… 6 July 2022 Automated Semiotic Analysis: Hero, Heretic or Helper? Event Automated Semiotic Analysis: Hero, Heretic or Helper? NewMR Webinar – 6 July 2022 Click here to access the slides and recordings. Presenter: Andrew Jeavons, co-founder… 6 July 2022 Tight Cultures Prefer Tight Logos: Semiotics of Space Differs across Cultures Video & Slides Tight Cultures Prefer Tight Logos: Semiotics of Space Differs across Cultures Is space always good in logo design? Does the symbolic meaning of empty space differ across cultures? This… 13 April 2021 Insight communautés : un manifeste pour le changement Video & Slides Insight communautés : un manifeste pour le changement Click here to access the slides Click here to access the slides 13 April 2021 3 X 3 – 9 Ways to Win with Qualitative Online Communities in 2021 Video & Slides 3 X 3 – 9 Ways to Win with Qualitative Online Communities in 2021 Successful and impactful Qualitative Online Communities research requires keen moderation, expert planning and agile implementation. In this session,… 25 March 2021 Raising the Bar for Online Focus Groups Video & Slides Raising the Bar for Online Focus Groups Online video focus groups have been around for about 20 years. As an early adopter, I have been… 25 March 2021 An Immersive Ethnography Technique for deep understanding Video & Slides An Immersive Ethnography Technique for deep understanding Over my long career, I have been lucky enough to work with really creative researchers who have taught… 25 March 2021