Qualitative

Qual methods, conversational research and analysis at scale.

Semiotics will change your career – and then it will change your life Part 1 Video & Slides Semiotics will change your career – and then it will change your life Part 1 *Note: this webinar series is ongoing from 23rd April 2020. If you'd like to join these ongoing sessions,… 23 April 2020 Using Semiotics in Marketing – Read Along Event Using Semiotics in Marketing – Read Along With Dr Rachel Lawes and her new book ‘Using Semiotics in Marketing’, NewMR is running a read-a-long project… 21 May 2020 – 23 July 2020 Semiotics will change your career – and then it will change your life Event Semiotics will change your career – and then it will change your life Webinar 23 April, 10am New York (3pm London) The webinar has been broadcast, access the recording and slides… 23 April 2020 Real Qual: Refreshing parts of client side companies that others don’t Video & Slides Real Qual: Refreshing parts of client side companies that others don’t Digital qual, scalable qual, mobile qual….much has changed over the past 10 – 15 years. Mainly for the… 19 March 2020 How pop-up communities helped bring online qual to the mainstream Video & Slides How pop-up communities helped bring online qual to the mainstream Pop-Up Communities are re-shaping the way we can reach customers, observe and understand experiences, run international research, and… 19 March 2020 The art of listening Video & Slides The art of listening Real qual is not about off- or online research, it is not about the amount of groups, it… 19 March 2020 Campaign for Real Qual Event Campaign for Real Qual   Join the LinkedIn discussion about this webinar by clicking here. The event has been broadcast, the slides… 19 March 2020 Put your Promoters to Work: Customer Advisory Board Video & Slides Put your Promoters to Work: Customer Advisory Board Actively listen to your most important customers. These customers are the ‘Promoters’ on your NPS question. Recruit them… 10 October 2019 How to conduct successful online communities Video & Slides How to conduct successful online communities Online communities are already an established method used in market research, and a great way to create meaning… 10 October 2019 Online Communities and Insight Generation Event Online Communities and Insight Generation Webinar Thursday 10 October 2019 Live Broadcast New York 10am (London 3pm) Webinar moderator Ray Poynter How to… 10 October 2019 NewMR Chatbot Experiment Video & Slides NewMR Chatbot Experiment Earlier this year 2019, #NewMR and Wizu partnered to conduct an experiment with a chatbot. For our experiment,… 5 April 2019 How Brands Can Bridge The Gap Of Meaning: Using Semiotics Systemically To Measure Cultural Complexity And Transform It Into Value Video & Slides How Brands Can Bridge The Gap Of Meaning: Using Semiotics Systemically To Measure Cultural Complexity And Transform It Into Value The rapid evolution of the market research industry and the new complex problems brands and organisations are facing… 27 March 2019