Qualitative

Qual methods, conversational research and analysis at scale.

Everyone’s a film maker, make sure you catch the show Video & Slides Everyone’s a film maker, make sure you catch the show Video being used in research isn’t new, but the rise of automation and the adoption of AI has… 19 June 2018 Video as a powerful tool to communicate innovative research methodologies to your business partners Video & Slides Video as a powerful tool to communicate innovative research methodologies to your business partners Nowadays video plays a critical role in Insights industry. Video not only significantly increases the quality and effectiveness… 19 June 2018 Harnessing the Power Of TV Video & Slides Harnessing the Power Of TV This is the story of how Northstar managed to develop a TV show that has not only been… 19 June 2018 The future of video: Unlocking real behaviour (not claimed) via consumer video Video & Slides The future of video: Unlocking real behaviour (not claimed) via consumer video The general knowledge around the capabilities of video are generally low or incorrect, but the growth of video… 19 June 2018 Video, the key to insight activation Video & Slides Video, the key to insight activation Snapchat & Facebook set the trend, so market research should not lag behind! Video is the way forward… 19 June 2018 Engagement & Influence at Scale: The Power of Video Insights Video & Slides Engagement & Influence at Scale: The Power of Video Insights According to Forbes, three-quarters of executives use video for business-related decision making – an increasing trend that is… 19 June 2018 Video doesn’t lie… Video & Slides Video doesn’t lie… Today’s digital consumers have opened the doors into their personal lives by posting videos of themselves on social… 19 June 2018 How to Transform Video into Quantitative, Scalable, Predictive Metrics Video & Slides How to Transform Video into Quantitative, Scalable, Predictive Metrics Video is the bridge between traditional and behavioral market research. Brands will not see the benefit of video… 19 June 2018 The Future of AI & Automation Event The Future of AI & Automation This two-webinar event looks at how organisations are putting AI & Automation to work in market research &… 20 September 2018 The problems and challenges created by observational data Video & Slides The problems and challenges created by observational data The world of market research and insights are in the process of moving from a paradigm centred on… 24 May 2018 Digital E-Ethnography and Patient Data Video & Slides Digital E-Ethnography and Patient Data Given the ‘big data’ brokers (IQVIA (IMS), Google Analytics and IBM Watson) and the availability of data on… 24 May 2018 Researchers should be aware of the problems with observational data Blog Researchers should be aware of the problems with observational data Posted by Ray Poynter, 18 May, 2018 The world is shifting from asking questions to utilising observational data… 18 May 2018