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Video doesn’t lie…
Virginia Weil (Ipsos), Michele Salomon (Big Sofa Tech)
Today’s digital consumers have opened the doors into their personal lives by posting videos of themselves on social media, sending videos via mobile, and even submitting videos to market research companies! The great news is that these recordings are high-quality, in-the-moment and completely behavioral-based.
Ipsos and Big Sofa are working together to leverage video to delve deeper into real consumer motivations and actions. Big Sofa’s platform quantifies video feedback through metrics such as duration, sequence, frequency and adjacencies – while also providing rich qualitative feedback.
Focusing on two use cases highlighting product usage over time and in-the-moment shopper behaviours, Ipsos and Big Sofa will discuss how video data is used on different types of studies to gather insights that researchers never imagined possible.
