Qualitative

Qual methods, conversational research and analysis at scale.

NewMR Chatbot Experiment – Threats & Opportunities Facing Market Research Event NewMR Chatbot Experiment – Threats & Opportunities Facing Market Research Webinar, Thursday 4 April, 11 am London Time The event has been broadcast, we will share the slides… 4 April 2019 The New Research Paradigm: More Show and Less Tell Video & Slides The New Research Paradigm: More Show and Less Tell In today’s disrupted world, researchers must re-think their solutions – especially in terms of how they can get… 9 March 2019 Lessons Learned from a Decade of MROC Use Video & Slides Lessons Learned from a Decade of MROC Use I worked on my first MROC 10 years ago. The technology was fairly new to Australia back then.… 7 March 2019 Our expert tips to decode hyper-connected consumers’ expectations Video & Slides Our expert tips to decode hyper-connected consumers’ expectations In our increasingly digital society, Market Research must stay connected to people. Strategir developed a mobile app for… 6 March 2019 He blew it.” Did he make a mistake that led to failure? Or are we learning how he created a beautiful glass vase? Context is everything. Video & Slides He blew it.” Did he make a mistake that led to failure? Or are we learning how he created a beautiful glass vase? Context is everything. A depth of understanding comes from having multiple pieces of information. Insights come from how you connect those… 6 March 2019 Festival of NewMR 2019 – Americas Thursday Event Festival of NewMR 2019 – Americas Thursday Slides and recordings available here. Chair: Ray Poynter Speakers Douwe Rademaker Ipsos The New Research Paradigm: More Show… 7 March 2019 Festival of NewMR 2019 – APAC Wednesday Event Festival of NewMR 2019 – APAC Wednesday Clicslides and recordings available here Chair: Sue York Speakers Sue York NewMR Presenting Online Mike Sherman Hong Kong… 6 March 2019 Festival of NewMR 2019 – EMEA Tuesday Event Festival of NewMR 2019 – EMEA Tuesday Access the slides and recordings by clicking here. Chair: Sue York Speakers Jeroen Spetter Ruigrok NetPanel The magical… 5 March 2019 Festival of NewMR 2019 – Atlantic Monday Event Festival of NewMR 2019 – Atlantic Monday Access the slides and recordings by clicking here. Chair: Ray Poynter Speakers Dávid Gáspár Bakamo Social Disinformation –… 4 March 2019 The Insight Revolution: Question Everything – by Andrew Grenville – Book Review Blog The Insight Revolution: Question Everything – by Andrew Grenville – Book Review Posted by Ray Poynter, 25 November 2018 If you work in a client-side insights team, then this is… 25 November 2018 Do you know how to assess innovations in market research and insights? Blog Do you know how to assess innovations in market research and insights? Posted by Ray Poynter, 1 November 2018 We are surrounded by new approaches to understanding customers and markets,… 1 November 2018 (Wo)man vs Machine; from competition to collaboration Video & Slides (Wo)man vs Machine; from competition to collaboration It is a truth universally acknowledged that client budgets and timelines are shrinking whilst the need for quality… 21 September 2018