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Qualitative

Qual methods, conversational research and analysis at scale.

NewMR Chatbot Experiment Video & Slides NewMR Chatbot Experiment Earlier this year 2019, #NewMR and Wizu partnered to conduct an experiment with a chatbot. For our experiment,… 5 April 2019 How Brands Can Bridge The Gap Of Meaning: Using Semiotics Systemically To Measure Cultural Complexity And Transform It Into Value Video & Slides How Brands Can Bridge The Gap Of Meaning: Using Semiotics Systemically To Measure Cultural Complexity And Transform It Into Value The rapid evolution of the market research industry and the new complex problems brands and organisations are facing… 27 March 2019 NewMR Chatbot Experiment – Threats & Opportunities Facing Market Research Event NewMR Chatbot Experiment – Threats & Opportunities Facing Market Research Webinar, Thursday 4 April, 11 am London Time The event has been broadcast, we will share the slides… 4 April 2019 The New Research Paradigm: More Show and Less Tell Video & Slides The New Research Paradigm: More Show and Less Tell In today’s disrupted world, researchers must re-think their solutions – especially in terms of how they can get… 9 March 2019 Lessons Learned from a Decade of MROC Use Video & Slides Lessons Learned from a Decade of MROC Use I worked on my first MROC 10 years ago. The technology was fairly new to Australia back then.… 7 March 2019 Our expert tips to decode hyper-connected consumers’ expectations Video & Slides Our expert tips to decode hyper-connected consumers’ expectations In our increasingly digital society, Market Research must stay connected to people. Strategir developed a mobile app for… 6 March 2019 He blew it.” Did he make a mistake that led to failure? Or are we learning how he created a beautiful glass vase? Context is everything. Video & Slides He blew it.” Did he make a mistake that led to failure? Or are we learning how he created a beautiful glass vase? Context is everything. A depth of understanding comes from having multiple pieces of information. Insights come from how you connect those… 6 March 2019 Festival of NewMR 2019 – Americas Thursday Event Festival of NewMR 2019 – Americas Thursday Slides and recordings available here. Chair: Ray Poynter Speakers Douwe Rademaker Ipsos The New Research Paradigm: More Show… 7 March 2019 Festival of NewMR 2019 – APAC Wednesday Event Festival of NewMR 2019 – APAC Wednesday Clicslides and recordings available here Chair: Sue York Speakers Sue York NewMR Presenting Online Mike Sherman Hong Kong… 6 March 2019 Festival of NewMR 2019 – EMEA Tuesday Event Festival of NewMR 2019 – EMEA Tuesday Access the slides and recordings by clicking here. Chair: Sue York Speakers Jeroen Spetter Ruigrok NetPanel The magical… 5 March 2019 Festival of NewMR 2019 – Atlantic Monday Event Festival of NewMR 2019 – Atlantic Monday Access the slides and recordings by clicking here. Chair: Ray Poynter Speakers Dávid Gáspár Bakamo Social Disinformation –… 4 March 2019 The Insight Revolution: Question Everything – by Andrew Grenville – Book Review Blog The Insight Revolution: Question Everything – by Andrew Grenville – Book Review Posted by Ray Poynter, 25 November 2018 If you work in a client-side insights team, then this is… 25 November 2018