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Qualitative
Qual methods, conversational research and analysis at scale.
Ethnography & Video Research
Focus Groups & Interviews
Online Qual
Online Research Communities
Qualitative Methods
Semiotics & Meaning
Video & Slides
Digital E-Ethnography and Patient Data
Given the ‘big data’ brokers (IQVIA (IMS), Google Analytics and IBM Watson) and the availability of data on…
24 May 2018
Blog
Researchers should be aware of the problems with observational data
Posted by Ray Poynter, 18 May, 2018 The world is shifting from asking questions to utilising observational data…
18 May 2018
Event
Quantitative Semiotics – culture by numbers
Commercial webinar from Signoi, Thursday 19 April – hosted by NewMR. Access the slides and recording from our…
19 April 2018
Event
The Future of Video
This two-webinar event looked at the way video is expanding and evolving in the context of market research…
19 June 2018
Event
The Future of Data Collection
This three-webinar event looks at how market research and insights are rising to the challenges of new ways…
24 May 2018
Video & Slides
How can semiotics gain more traction in solving business problems?
Semiotics is about scanning the intrinsic systems of culture and understanding that invisible net running through our society,…
8 February 2018
Video & Slides
Rev Up Your Qual; Actionable Insights, Accelerated!
Our selection of Scoot Stories will leverage world examples to bring alive the power of quick turnaround qualitative.…
8 February 2018
Blog
We Love Starting a Conversation
Post by Sue York, 27 January, 2018 At NewMR we love starting a research conversation – that’s one…
27 January 2018
Event
EMEA Thursday
Return to the Main Festival Page. Chair: Ray Poynter Jeremy Hollow Listen + Learn Why does my son…
8 February 2018
Event
Americas Wednesday
Return to the Main Festival Page. Chair: Andrew Jeavons Katrina Noelle & Janet Standen Scoot Insights Rev Up…
7 February 2018
Video & Slides
Sense-making – a challenge to behavioural insights
Sense-making is a new approach to gaining meaningful behavioural insights. Susan Bell is one of the few researchers…
8 November 2017
Video & Slides
The Power of Going Long
We’re used to thinking of 30-minute phone interviews, 1-hour IDIs, 2-hour focus groups and 3-hour ethnographies . .…
8 November 2017
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