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Janet Standen (Scoot Insights), Katrina Noelle (KNow Research)
Our selection of Scoot Stories will leverage world examples to bring alive the power of quick turnaround qualitative. We will explore research objectives (and subsequent business decisions) that benefited from a quick turn-around qualitative approach. Attendees will take away a set of tips and tools to rev up their qualitative insights. How to move quickly without compromising quality and internalizing those insights into their organizations efficiently.