Amplifying Online Survey Response: SMS Survey Advert Technique

Anije Lambert (PDC Research)

Click here to access the slides

Click here to access the slides

It is said that SMS has a 45% response rate, vs email which has 6%. It time for Researchers to optimize already existing platforms to achieve higher response rates from their target grouping.Through the use of a case study, this presentation showcases the pros and cons of the SMS survey advert technique when it comes to increasing participant engagements. The presentation speaks to the following:

  • SMS Survey Advert Methodological Approach
  • Case Study- Response Rate Findings
  • Pros and Cons of SMS survey adverts
  • Best Practices for SMS survey adverts.Learn how to Optimize the Mobile Era, without reinventing the wheel.
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