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What’s New In VR Research – And What’s Not
Steve Needel (Advanced Simulations)
Everyone is talking about virtual reality, but very few of us are doing it, and fewer still are doing it well. Advanced Simulations has been doing variations of VR research for 25 years and has just introduced a new, more realistic and immersive version that works offline or online anywhere in the world. We will talk about what is and what is not important when using virtual reality to conduct marketing research.
