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How to Transform Video into Quantitative, Scalable, Predictive Metrics
Amit Dhand (Nailbiter)
Video is the bridge between traditional and behavioral market research. Brands will not see the benefit of video until there is a way to scale video quantitatively and extract meaningful data from videos efficiently.With the help of actual brand data, this webinar will demonstrate how researchers can scale video and offer their customers / brands unprecedented insight and metrics. Top Global Manufacturers like Mars/ Wrigley and Colgate-Palmolive are using this platform to make significant business decisions by seeing shopper behavior in-store and online.
