Qualitative

Qual methods, conversational research and analysis at scale.

New Participants, New Expectations, for Qualitative Market Research Blog New Participants, New Expectations, for Qualitative Market Research The post below is a guest post from Maya Middlemiss, Founder and Managing Director of Saros Research, based in… 15 April 2017 Politicised discourse – is Market Research Attuned? Blog Politicised discourse – is Market Research Attuned? The post below is a guest post from Edward Appleton, Director Global Marketing at Happy Thinking People, based in… 7 April 2017 Find and Communicate the Story – Part 2 Event Find and Communicate the Story – Part 2 Four Webinars delivered by Ray Poynter Looking at different aspects of finding and communicating the story. The slides… 31 May 2017 – 19 December 2017 Fell In Love At First Sight Or Started As A Friend? Video & Slides Fell In Love At First Sight Or Started As A Friend? Can an ancient method be as powerful as the most advanced ones? Our answer is yes, at least… 3 March 2017 Fallacies of small and large numbers: why quant into qual won’t go Video & Slides Fallacies of small and large numbers: why quant into qual won’t go Increasingly qualitative research participant recruiters are being presented with locked bespoke quantitative segmentation tools, and no explanation of… 3 March 2017 A picture paints: understanding visual culture Video & Slides A picture paints: understanding visual culture We’ll be taking a look at how visual platforms and new ways of analysing images help us gain… 27 February 2017 What can the Asia Pacific Region teach the MR world? Blog What can the Asia Pacific Region teach the MR world? I think some of the best thinking about new market research comes from the Asia Pacific region and… 15 January 2017 Festival of NewMR 2017 – EMEA Thursday Event Festival of NewMR 2017 – EMEA Thursday Thursday, 2 March, 2017 Access all the slides and recordings from this event via our Play Again page. Access… 2 March 2017 Festival of NewMR 2017 – Atlantic Monday Event Festival of NewMR 2017 – Atlantic Monday Monday, 27 February, 2017 Access all the slides and recordings from this event via our Play Again page.… 27 February 2017 Using Mobile Qual to Hack the Snack Aisle Video & Slides Using Mobile Qual to Hack the Snack Aisle How do you decide where in a store to put a new healthy snacking item? FocusVision and market… 8 December 2016 Why Are Communities Taking Over The Insights World? Blog Why Are Communities Taking Over The Insights World? OK, let’s start with a clarification, when I say taking over the world, I mean they seem to… 3 December 2016 “For Real!” – Research in Unusual Spaces and Places Video & Slides “For Real!” – Research in Unusual Spaces and Places The closer Research gets to the people’s lives we wish to understand, the better. Qualitative research is well placed… 21 October 2016