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A picture paints: understanding visual culture
Matilda Andersson (Crowd DNA)
We’ll be taking a look at how visual platforms and new ways of analysing images help us gain a deeper understanding of consumer culture. More photos were produced in the past year than ever before in history, and images, videos, emojis and GIFS are becoming the cornerstone of language, changing the way we process, navigate and think about the world. We’ll discuss how best to go about using social platforms and visual analysis to make sense of it all, and ultimately how brands can create impact from visual insights.
