Matilda Andersson

Crowd DNA United Kingdom


Dr Matilda Andersson is the managing director at Crowd DNA London. She leads a 30 people strong team of trends specialists, researchers, strategists, designers, writers and film-makers helping brands such as IKEA, Ballantine’s, Netflix and HSBC achieve culturally charged commercial advantage. Before joining Crowd DNA, she spent over 10 years in insights and strategy roles, with a particular focus on media and tech – most notably at the BBC and BBC Worldwide. Not stopping there, she also recently finished a PhD in media and communication, which zooms in on the fascinating world of social media journalism and democratic debate.

Matilda has previously presented at events and conferences such as MRS Impact, Stockholm Fashion Week, Jaguar Landover Tech Fest and ESOMAR. She’s also a keen circus performer-in-the-making, but those skills rarely make it into her talks…