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Qualitative

Qual methods, conversational research and analysis at scale.

Context is Queen Video & Slides Context is Queen The picture is not always what you think it is! Learn why decisions taken using traditional survey data… 8 November 2017 The 6 R’s of great video research Video & Slides The 6 R’s of great video research Video-based research is growing fast, and there are a plethora of tech solutions being offered. But the tech… 8 November 2017 Dark side of insight: How traditional research glosses over real consumer behavior Video & Slides Dark side of insight: How traditional research glosses over real consumer behavior Traditional research has boundaries. It acts within the confines of social conventions of what is and isn’t proper.… 8 November 2017 Cognitive Semiotics: where artistic interpretation meets science Video & Slides Cognitive Semiotics: where artistic interpretation meets science Behavioural science has made significant inroads into market research in recent years and even though the study of… 8 November 2017 How does your knowledge and MR learning compare with others? Blog How does your knowledge and MR learning compare with others? Update, the survey is now closed and the analysis has begun. When we have finished the analysis, reporting… 6 November 2017 Adapting #Mobile to Social Media Language ???? Video & Slides Adapting #Mobile to Social Media Language ???? Mobile communication is becoming increasingly visual – think Instagram, Snapchat, YouTube; the use of filters, emojis and storylines… 18 October 2017 What are the true unmet needs of qualitative researchers in 2017? Video & Slides What are the true unmet needs of qualitative researchers in 2017? Qualitative researchers are always looking to uncover the needs, behaviours and emotions of others, in order to identify… 18 October 2017 Unleash Your Community: The Power of A Communities Mobile App Video & Slides Unleash Your Community: The Power of A Communities Mobile App Unlock the full potential of your community with a communities mobile app. Mobile community apps provide high engagement… 18 October 2017 Sense-making with open-ended text Video & Slides Sense-making with open-ended text Following the success of the six-part series ‘Finding and Communicating the Story’ in 2016, NewMR have launched Part… 8 September 2017 New! But Not Tech Event New! But Not Tech Not everything new is about technology. For this two-webinar event, these presentations highlight new developments and solutions that… 8 November 2017 Moving Beyond the Bubble: Understanding the Social Dynamic and Its Link to Your Business Decisions Video & Slides Moving Beyond the Bubble: Understanding the Social Dynamic and Its Link to Your Business Decisions Today’s connected consumer is intrinsically engaged with social media, and as marketers and researchers, the decisions we make… 21 June 2017 Maximising Mobile Event Maximising Mobile The event was broadcast as two live webinars on Wednesday, 18 October 2017 – the slides and recordings are… 18 October 2017