Click here to access the slides
Adapting #Mobile to Social Media Language ????
Anton Kozka (Happy Thinking People), Edward Appleton (Happy Thinking People)
Mobile communication is becoming increasingly visual – think Instagram, Snapchat, YouTube; the use of filters, emojis and storylines is also on the up. Is research adapting quickly enough to this Social Media-inspired, visual-first approach? We conducted a word-deprivation study where we encouraged participants to use filters, hashtags, emojis and zero words to understand how a traditional mobile ethnography approach could not only include modern social-media inspired communication but truly benefit from it and deliver richer results.
