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Edward Appleton

Happy Thinking People Germany


Edward Appleton is Director Global Marketing with Happy Thinking People. Edward has worked for over 20 years in market research on both Agency and client side. Prior to his current role, Edward was Senior Insights Manager with Coca-Cola in Berlin; before that he was European Insights Manager at Avery Dennison.

He blogs regularly at and for Esomar, and is a founding Board Member of Mobile Research in the Mobile World (MRMW).


Anton Kozka, Edward Appleton Adapting #Mobile to Social Media Language ?
Nina Keller, Sybille Diegelmann, Edward Appleton “For Real!” – Research in Unusual Spaces and Places
Aastha Tiku, Edward Appleton Digital Hip-Hop Knock-outs in Mumbai