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A New Reality: AR and VR in Research
Matthew Gibbs (Painted Dog Research)
The presentation will first place the conversation within its historical context. We’ll briefly explore how computer processing has replaced human effort across data-collection, processing, analysis and visualisation. I’ll show how change, innovation, and disruption have been a key part of our Sector’s development, an essential foundation for Maximising Mobile today! Then onto exploring Augmented and Virtual reality tech, distributed via smartphones, which is revolutionising the ways respondents are engaging with us. I’ll share examples of what is possible, links to apps, and recent case studies. We’ll reflect on the positives for our industry’s credibility, client ROI, reinforcing established theories, improving data quality, increased access to respondents, and the potential boost for the intercept interviewer ranks!
