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Single Survey Design for Online and Offline Research
Miguel Ramos (Confirmit)
Focusing on the mode of connecting with the participants is so 2001. They key to success is to have a single survey experience, something that is inherently people focused. Technology is at the center of this “seamless” or single survey experience as it provides a consistent survey look and feel across channels as well as enabling the completion of the same survey online and offline with a single survey link or URL. Miguel will explain the value of a single survey for online and offline research at both the strategic and tactical level – and provide practical examples and useful tips.
