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Dark side of insight: How traditional research glosses over real consumer behavior
Daniel Fazekas (Bakamo.Social)
Traditional research has boundaries. It acts within the confines of social conventions of what is and isn’t proper. But, this means much of reality is lost in research. Maybe you don’t want to hear it – but you should. This is what social media qual can do. Finding insights without asking takes you into a hidden reality, sometimes shocking, other times mundane and happy.
