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Ten years of looking after Coca-Cola’s data
Horst Feldhaeuser (Infotools)
For the last ten years Infotools have ensured highest data quality and protocol compliance in Coca-Cola’s Global tracker across 90+ markets. This means managing multiple local partners while ensuring that they are following global protocol in questionnaire design and field implementation. Many of the issues and problems that we traditionally help to solve are behind the scenes and hardly ever get talked about. So let’s talk about them. The paper will show examples of these challenges and offers practical solutions to detect them earlier. Plus why data quality is really not negotiable for Coca-Cola.
