The Impact of Mobile Internet on Chinese Gen Y Identity

Sami Wong (Concept M (Asia Pacific))

Click here to access the slides.

Click here to access the slides.

The ‘Empty Heart Syndrome’ is a newly described psychological phenomenon of the Chinese Gen Y. It is an interesting term as it highlights the current challenges that this group of young people is facing, especially the confusion with their identity formation. In this talk, we will explore the role of mobile Internet and its impact on their identity formation. We will also explore how we, as marketers, create valuable products and service experiences, and assist them in discovering a more full-hearted lifestyle.

All recordings

Related

Sense-making – a challenge to behavioural insightsVideo & SlidesSense-making – a challenge to behavioural insightsSense-making is a new approach to gaining meaningful behavioural insights. Susan Bell is one of the few researchers…8 November 2017The Power of Going LongVideo & SlidesThe Power of Going LongWe’re used to thinking of 30-minute phone interviews, 1-hour IDIs, 2-hour focus groups and 3-hour ethnographies . .…8 November 2017Ten years of looking after Coca-Cola’s dataVideo & SlidesTen years of looking after Coca-Cola’s dataFor the last ten years Infotools have ensured highest data quality and protocol compliance in Coca-Cola’s Global tracker…8 November 2017A quick, instinctive guide to System OneVideo & SlidesA quick, instinctive guide to System OneSystem One and System Two have entered the vernacular in marketing circles. They’re sometimes used as today’s equivalent…8 November 2017What Is So Worrying About Recursive Self-Improvement?BlogWhat Is So Worrying About Recursive Self-Improvement?Recursive self-improvement, or RSI, sounds like science fiction. RSI is when AI improves itself, then the improved AI…5 August 2026AI Update – 3 August 2026BlogAI Update – 3 August 2026Here are three big themes from last week';s AI news. AI moves from conversation to action: three developments…3 August 2026