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Context is Queen
Heval Ceylan-Gilchrist (MESH Experience)
The picture is not always what you think it is! Learn why decisions taken using traditional survey data might be regretted when context is considered. See beyond reaching people to understanding when to engage with them. Discover how to moderate marketing activity in response to PR crises. In a programmatic digital world, understand how to positively amplify customer experience touchpoints and find out how to build context into your marketing measurement.
