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Our expert tips to decode hyper-connected consumers’ expectations
Delphine Parois (Strategir)
In our increasingly digital society, Market Research must stay connected to people. Strategir developed a mobile app for Mouton Cadet which enabled the brand to be present at the moment of the wine’s consumption, into the consumer’s reality. Delphine Parois will walk you through the process and demonstrate a great way to capture context, reach “tribes” for very specific targets and observe behaviour during consumption.
Presented by Delphine Parois of Strategir
