Festival of NewMR 2019 – APAC Wednesday

Clicslides and recordings available here

Chair: Sue York

Speakers

Mike Sherman
Hong Kong SAR, China
52 Things We Wish Someone Had Told Us About Customer Analytics

Emily Paladino
Customer Insights Manager
Lessons Learned from a Decade of MROC Use
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Alice Arnould & Glaucia Marques,
System 1 Research,
The power of a brand’s distinctive assets to ensure market growth

Emily Paladino, Customer Insights Manager
Lessons Learned from a Decade of MROC Use
I worked on my first MROC 10 years ago. The technology was fairly new to Australia back then. The platforms were clunky and choosing a supplier was more about who had the technology and capabilities, rather than who could best meet your needs.Cut to 2019, where just about every market research agency has either developed or has an affiliation with an (online) insights platform and the selection process becomes a little more complicated.The process is more about choosing an insights partner, rather than who has the best and latest.

Mike Sherman, Hong Kong SAR, China
52 Things We Wish Someone Had Told Us About Customer Analytics
Mike will share excerpts from his book of the same title, using practical, real life examples that illustrate how consumer research and big data can be used to (or misused) to solve marketing and business problems. HIs focus is on helping end users and research and analytics providers better collaborate to more effectively create insightful and useful output.

Russell King, Orange, UK and Iris Weiss, Infotools, UK
A Colourful Transformation: How a dynamic and interactive approach to sharing customer insights is helping Orange keep the customer at the heart of its most important decisions
No longer looking in the rear-view mirror and presenting data a few months down the track using static presentations and spreadsheets, the Orange Market Research team has implemented a dynamic, interactive analysis platform that pulls in data and dynamically displays up-to-date, customised, user-friendly insights.
Follow us on Orange’s journey to significantly increase understanding of the value that the Market Research team delivers to the Orange business. This forward-thinking, customer-first approach is giving Orange a competitive edge and helping them achieve their goal of delivering consistently high-value, high- quality and highly personalised experiences for all customers in each interaction.

Sue York, NewMR
Presenting Online
Presenting online, for example via a webinar platform, can be disconcerting at first. You can’t see the audience so it feels like you are flying blind. However, there are things you can do to make the process run more smoothly, and there are advantages of the medium that you can leverage. In this session, Sue York will share her findings and recommendations from ten years of presenting, moderating, and curating online presentations. Let Sue give you key tips for presenting effectively an easily via the online medium.

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