With Dr Rachel Lawes and her new book ‘Using Semiotics in Marketing’, NewMR is running a read-a-long project and you are invited to join in.
The project started with a standalone webinar “Semiotics will change your career – and then it will change your life”. That webinar is now being followed by four webinars, each of which is tackling three chapters from the book and reviewing the tasks that Rachel set out in the book.
By the end of the read-a-long you will have a substantial knowledge of Semiotics and if you do all of the projects, you will probably have a piece of work that would be suitable for publication.
To register for the four read-a-long webinars click here (you only need to register once to sign up for the four-webinar series.)
As well as the four webinar sessions we have created a LinkedIn Group to discuss the book and you can join it by clicking here.
- 23 April, “Semiotics will change your career –
and then it will change your life” Slides & recording available here
- 21 May, Review of chapters 1-3 Slides & recording available here
- 11 June, Review of chapters 4-6
- 2 July, Review of chapters 7-9
- 23 July, Review of chapters 10-12 and final overview.
To register for the four and the read-a-long webinars click here.
To go to the LinkedIn group click here.
If you want to read along with the group, available in e-form, paperback and hardback from Kogan Page, Amazon and other retailers. If you have read and enjoyed the book, do not forget to write a review on Amazon.