Moving your focus groups online: rich qual insights via asynchronous online communities
NewMR Sponsored Webinar with Further
Wednesday, 22 July – 10am New York, 3pm London, 4pm Paris
At a time when qual researchers are being told by the MRS to take their in-person research and do it online, this presentation provides some practical steps and guidance on how to transfer your focus group discussion guides into engaging, creative online qual tasks and activities. You’ll learn how to do it and be inspired by the possibilities to unearth even more (and contextual) data and insight.