Dr Marie-Claude Gervais is Research Director at Versiti. A former Lecturer at the London School of Economics, Marie-Claude is a social psychologist and qualitative methodologist with more than 20 years’ experience helping brands and organisations identify and cater to the needs of ‘seldom heard’ groups (e.g. ethnic minority communities, LGBTQ+ people, disabled people, etc.). Her multi-award winning work straddles the corporate, government and third sectors.