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Understanding the ‘Why’, and the ‘Why Now?’
Marie-Claude Gervais (Further and Versiti), Stephen Cribbett (Further), Sue York (The Research Society), Ray Poynter (The Future Place)
Ray Poynter, Stephen Cribbett (founder of Further) and Marie-Claude Gervais:
– explore the importance of the ‘Why?’ and ‘Why Now?’
– show how these can be researched, and…
– share case studies highlighting best practice and illustrating how Further can help you access the Why and Why Now.
The success of a brand is built over the longer term, and to understand how to build a brand you need to know the why and the why now. The discussion is moderated by Sue York and in the live broadcast, included questions from the online audience.
