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Human Insight as a Global Nervous System
Stephen Cribbett (Further)
Increasingly, we are seeing terms like Human Business, Human Technology and Human Brands used across the media to describe a modern approach. But what does this mean? How can you humanise these areas? And what is research’s role in achieving it? Stephen Cribbet, of Further, makes the case for being more human and also how social sciences, true human insight and adaptive technologies are providing the platform for modern business.
