Click here to access the slides
Moving your focus groups online: rich qual insights via asynchronous online communities
Marie-Claude Gervais (Further and Versiti), John Whittle (Further)
At a time when qual researchers are being told by the MRS to take their in-person research and do it online, this presentation provides some practical steps and guidance on how to transfer your focus group discussion guides into engaging, creative online qual tasks and activities. You’ll learn how to do it and be inspired by the possibilities to unearth even more (and contextual) data and insight.
