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How pop-up communities helped bring online qual to the mainstream
Anna Williams (Verve)
Pop-Up Communities are re-shaping the way we can reach customers, observe and understand experiences, run international research, and communicate insight.
Run properly, they also enable a new, more iterative and collaborative way of working, linking multiple methods with a pause-analyse-reflect approach.
While technology is the enabler, it’s the experience and expertise of the qualitative researchers using them that is critical. Without that you get a lot of information, but no insight.
Verve share the know-how for unlocking the true power of this ‘real qual’ approach and how you can use it to gather in-depth, culturally and socially relevant qualitative insight in a way that is faster, smarter and more cost effective.
