Despite a particularly challenging climate for UK retailers, our client Matalan, continues to grow despite political uncertainty and a polarising market.
A three-year transformation journey, significant investment and a clear strategy underpinned by six key pillars, all form the basis of our story. It’s a story about a business immersing itself in the world of its customers, and how we fused data to achieve this.

Cover to cover, we’ll detail how our insight has influenced every chapter of the Matalan story, changing behaviours from the shop floor right up to the owners.

Data Fission to Data Fusion

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