Automated Semiotic Analysis: Hero, Heretic or Helper?

Andrew Jeavons (Signoi)

Click here to access the slides

Click here to access the slides

Andrew Jeavons, co-founder of Signoi, presents a compelling case for why market researchers, semioticians, and brands can benefit from automated assistance in understanding the world of images around us.
Learn how to make sense of large amounts of images, text, and other unstructured information – blending AI with humans to handle bigger datasets.
Signoi technology automatically decodes pictures and words to help marketing people tell better stories.