Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
AI
How should you plan for AI and its impact on you? A Ray Poynter presentation shared via Notebook LM
Are you using Notebook LM yet? If not, I think you should be using it; it is frankly…
6 June 2025
AI
A Digital Twin of Nick Carraway, from The Great Gatsby
Earlier this week, I discussed the use of Digital Twins in research; you can read that post here.…
5 June 2025
AI
Digital Twins for Research and Insights
Over the last year, there has been a growing interest in Digital Twins, which are virtual participants based…
3 June 2025
AI
How can we use ChatGPT to help us qualitatively analyse images?
Currently, I am spending four weeks in Japan, a mix of work, including workshops and presentations, and leisure…
1 June 2025
AI
The Future of Qual
Last week, I had the honour to be invited to attend the QRCA International Qualitative Conference in Berlin…
22 May 2025
AI
What is a Context Window, and why does it matter?
One key variable that differentiates one large-language model (LLM) from another is the size of its context window. In this…
20 May 2025
AI
The Results of my Deep Research forecast of Tesla’s Share Price and the Canadian Elections
I think Deep Research is likely to replace quite a few types of research, some of them in…
13 May 2025
AI
Deep Research’s estimate of Tesla’s Share Price on May 12
On the evening of 28 April, I requested that Deep Research forecast Tesla’s share price for 12 May…
29 April 2025
AI
Creating a new type of Research Deliverable with a Custom GPT
Here is a post that shows how you can use custom GPTs to create better deliverables for your…
24 April 2025
AI
Using Custom GPTs to Create Innovative Client Deliverables
Reports, dashboards and PowerPoint decks are depressingly static deliverables, focused on the creator’s perception of the world, rather…
7 April 2025