Ray chats with David Smith about his recollections of dealing with inflationary times and recessions. David is one of these rare people today who has dealt with inflation before, given that we have not had to worry about inflation during the last forty years.
David is a Director of DVL Smith, a former Chairman of the UK Market Research Society and a former Vice President of ESOMAR.
Rosie Campbell shares her memories and experiences of the inflationary 1970s and 80s – focusing on the world of the qualitative researcher.
The conversation between Ray and Rosie is designed to enable today’s researchers and leaders to learn from history, given that it is forty years since the West faced inflation.
Inflation is a major challenge facing managers and researchers around the world. Most of today’s leaders have zero experience of inflation as we have had low rates of inflation in the West for forty years.
This is your chance to learn from leaders in our industry who have been there before. In this second podcast in our inflation series, Viki Cooke, Co-founder and Chair of BritainThinks shares her recollections of the 70s and 80s, starting with her experience in the advertising world and then market research.
In today’s podcast Ray Poynter chats with Simon Chadwick. Simon is Managing Partner of Cambiar Consulting, a change management consulting firm he founded in 2004. Prior to this, he was Global CEO of NOP World as well as of four research companies within Kantar in Europe and the U.S.
Simon’s experience of inflationary times includes his time with Research International, an agency owned by Unilver at the time, which went on to be a key part of Kantar. In the podcast Simon highlights ‘cost of living’ salary adjustments (at times twice a year), proposal to clients that said the price was good for two weeks, and contracts where the final price depended on the prevailing exchange rates.
“What is the right sample size?”, this is a question I get asked quite often. In this article, I will address the question in the context of quantitative surveys. In a separate post, I will review the same question in the context of qualitative research.
The assumptions underpinning the question
This question, “What is the right sample size for a survey?” is based on two assumptions.
If the sample size is too small, the results will be unreliable.
If enough people are sampled, the right answer will be reliably found.
Ray Poynter chats with Priscilla McKinney, CEO of Little Bird Marketing. Ray and Priscilla look at what post-pandemic means in insights and research, the key challenges and opportunities facing us, and the rise of digital solutions. Priscilla McKinney, CEO of Little Bird Marketing, is a popular keynote speaker, prolific blogger, podcast host, industry innovator and diversity champion. Her two podcasts are Ponderings from the Perch and Digital Transformation Success.
Ray Poynter chats with Joaquim Bretcha, the immediate past President of ESOMAR and Internationa Director at Netquest. In this podcast, Joaquim and Ray explore the challenges and opportunities facing the world of insights.
Most of the people running companies, projects, and investments in the developed economies around the world have no practical experience of dealing with inflation. The last widespread outbreak was forty years ago. However, inflation is the key shadow facing global economies. (Yes, there are other shadows facing the world, like the terrible situation with Russia and Ukraine, but the key, global economic threat is inflation.)
How bad is it?
Very bad! The USA and UK have inflation rates of 9% and the Eurozone has inflation at about 8%. The trend in most regions of the world is upwards. Governments are starting to try to slow down the rate of increase in inflation (for example, by increasing interest rates), but I think they are doing too little, too slowly.
In many organizations, there is tension between the DIY/SaaS provision of software and the provision of services. The conversation tends to rotate around whether we are a platform or are we providing services. However, this misses the point about synergy, a concept often referred to as SwaS – Software with a Service. I want to highlight the synergy by talking about my favorite team sport rugby.
Ray Poynter chats with Charlene Adamah a director and co-founder of CORe (Colour of Research). Ray and Charlene chat about why Colour of Research was needed, how it was created, its successes so far, and what still needs to be done.
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