Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
AI
6 Ideas for using Custom GPTs
Here are six ideas for you to start using Custom GPTs in the field of market research and…
2 April 2025
AI
How to Automatically Analyse Google Forms Data with AI
Here is a tool that let's you use AI to automate the analysis of surveys conducted via Google…
26 March 2025
AI
Can I upload CrossTabs to ChatGPT?
This post looks at how you can upload market research crosstabs to ChatGPT to help find the story…
21 March 2025
AI
The Impact of China’s AI Revolution: What Market Researchers Need to Know
Until this year the assumption was that the USA was leading in AI and China was way behind.…
20 March 2025
AI
DeepSeek – a new Generative AI from China that is challenging ChatGPT and America
DeepSeek is a Chinese AI startup founded in 2023 as a spin of the hedge fund High-Flyer. DeepSeek’s…
25 January 2025
AI
Creating a Questionnaire Library with ChatGPT
One of the ways that people are using ChatGPT is to create more standardisation in the questionnaires and…
24 January 2025
AI
Asking ChatGPT for advice about research methods – a Kano example #AI Tip
Two or three times a year I receive a message from an agency saying their client wants to…
20 January 2025
AI
#AI Tip – Ask AI for multiple suggestions, to leverage the human element
Here is another tip from my courses on how to use Copilot and ChatGPT for market research and…
18 January 2025
AI
When should you use ChatGPT and when should you use the API version?
Should you use the web-based ChatGPT or create routines that call the ChatGPT API? In this post I…
9 January 2025
AI
Analysing Open-ended Comments (almost) for free
Do you have a set of open-ended comments that you’d like to analyse, for example from a survey?…
22 November 2024