Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
AI
Is weighting a form of synthetic data?
One of the surprises about the sudden and widespread interest in Synthetic Data is that it has forced…
14 May 2024
AI
Synthetic Data –an Overview, a Taxonomy & some FAQs
AI is a hot topic, and in the insight and research ecosystem, the hottest topic is Synthetic Data.…
19 April 2024
AI
Using ChatGPT to help Analyse Focus Group Discussions
In this post, I want to highlight one way that ChatGPT can help you be more efficient. In…
7 April 2024
Blog
Using memes to communicate the story in the data
Meme’s are a powerful medium of communication, the pass from person to person because they catch the attention,…
15 March 2024
Blog
The State of Insights – Quarter 1, 2024 – the Report
NewMR has recently conducted its third wave of a study on the State of Insights, focusing on Optimism/Pessimism,…
6 March 2024
AI
The State of Insights – February 2024 – An Automated Summary
The third wave of the NewMR study looking at the state of insights has just closed its data…
26 February 2024
AI
Uploading a document to ChatGPT to create a Q&A tool
In this post Ray Poynter shows how a a document can be uploaded to ChatGPT to create a…
24 February 2024
Blog
The State of Insights – February 2024 – a Word Cloud approach
The third wave of the NewMR study looking at the state of insights has just closed its data…
19 February 2024
Blog
How to Fast-Track Early Innovation: Implementing AI into Concept Development Process
At your company, how much effort does it take to collect consumer intelligence before you can finally get…
12 February 2024
AI
Using ChatGPT as a better search engine
Over the last year, I have started using ChatGPT 4 to increase my productivity and efficiency, and I…
10 January 2024