Guest blog by NewMR sponsor Further, 13 July 2021 Join Charlie Dawson, author of the Customer Copernicus, in conversation with Stephen Cribbett, CEO of Further and find out how to transform an ordinary business into a customer-led success. Part of […]
I think that AI and Automation are inextricably linked – automation will be based on AI and AI will have most of its impact via automation.
In this post Ray Poynter talks about and shares a paper on using discourse analysis in market research.
Ray Poynter asks for help in raising money for a breast cancer awareness charity CoppaFeel!
Ray Poynter shares tips on how to go from data to nuggets to stories. Using tools such as synthesis and the five whys.
Ray Poynter interviews author Betty Adamou about her book Games and Gamification in Market Research. Available as a downloadable podcast.
How many new products ‘should fail’ – Ray Poynter re-visits a post from 10 years ago and updates it. In the post Ray points out that irrespective of the systems being used, most products ‘should fail’.
NewMR, ESOMAR and over 22 organisations are partnering to create a client benchmark for insights and research.
Ray Poynter reports on research that shows why doing ‘less is more’ is so hard. In essence we are biased towards leaving the status quo and adding something – rather than actively looking to remove things.
Guest blog by InnovateMR’s Brittany Nicols looking at new research into the prevalence of imposter syndrome.
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