Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Blog
Predictions and Prescriptions for 2024
2024 will be an exciting ride for the world of insights and research. But before I jump into…
3 January 2024
Blog
The State of Insights – September 2023
NewMR produced the second wave of its study of optimism and pessimism in the insight and research ecosystem.…
23 October 2023
AI
An AI’s view of The State of Insights – September 2023
In September, NewMR conducted a study with research and insight professionals to understand the state of research and…
4 October 2023
Blog
What are the positives about research and insights?
Yesterday, I shared a word cloud showing a summary of the main things that were worrying research and…
3 October 2023
Blog
What is worrying the world of Insights and Research?
In September, NewMR ran a study focusing on the research industry, looking at levels of optimism and pessimism,…
2 October 2023
AI
Asking Demographic Questions – ChatGPT Tip #1
One way to use ChatGPT is to check your questionnaire design by asking ChatGPT to generate a questionnaire.…
26 September 2023
AI
Who writes the better short story, Ray or ChatGPT?
I wanted to check out ChatGPT4’s story writing. So, here is a quick experiment. First, I write a…
22 September 2023
Blog
What is an insight? And, why don’t most research projects find insights?
In the many training courses I run about extracting and narrating the story hidden in data, insights emerge…
21 August 2023
Blog
What are the key differences between qual and quant, and what does that mean for assessing them?
We create standards, codes, checklists, and best practices to separate good research from poor research. However, unless we…
11 August 2023
Blog
Which type of qualitative analysis do you prefer? Why not use an LLM to allow you to use multiple approaches?
When I tackle a project for non-trivial cases, I tend to choose one of these, balancing the strength…
4 August 2023