Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Blog
How to Fast-Track Early Innovation: Implementing AI into Concept Development Process
At your company, how much effort does it take to collect consumer intelligence before you can finally get…
12 February 2024
AI
Using ChatGPT as a better search engine
Over the last year, I have started using ChatGPT 4 to increase my productivity and efficiency, and I…
10 January 2024
Blog
Predictions and Prescriptions for 2024
2024 will be an exciting ride for the world of insights and research. But before I jump into…
3 January 2024
Blog
The State of Insights – September 2023
NewMR produced the second wave of its study of optimism and pessimism in the insight and research ecosystem.…
23 October 2023
AI
An AI’s view of The State of Insights – September 2023
In September, NewMR conducted a study with research and insight professionals to understand the state of research and…
4 October 2023
Blog
What are the positives about research and insights?
Yesterday, I shared a word cloud showing a summary of the main things that were worrying research and…
3 October 2023
Blog
What is worrying the world of Insights and Research?
In September, NewMR ran a study focusing on the research industry, looking at levels of optimism and pessimism,…
2 October 2023
AI
Asking Demographic Questions – ChatGPT Tip #1
One way to use ChatGPT is to check your questionnaire design by asking ChatGPT to generate a questionnaire.…
26 September 2023
AI
Who writes the better short story, Ray or ChatGPT?
I wanted to check out ChatGPT4’s story writing. So, here is a quick experiment. First, I write a…
22 September 2023
Blog
What is an insight? And, why don’t most research projects find insights?
In the many training courses I run about extracting and narrating the story hidden in data, insights emerge…
21 August 2023