Forewarned is forearmed! The case for IIeX

IIeX USA 1

Next month I will be in Atlanta as one of the co-chairs of IIeX USA. If you can attend one of the IIeX events (in Europe, North America, Latin America, and the Southern Hemisphere) I strongly recommend it.

Business is changing, society is changing, and consequently research is changing. If you hope to be enjoying work in five years then you need to have a plan for how you are going to stay relevant to clients and customers.

IIeX USA 2

Why IIeX?
Most conferences and events have their purpose, AAPOR explore the methodological boundaries, MRMW advance the cause of mobile market research, the trade bodies provide coherence and shared learning for the members of the industry.
IIeX has a very different purpose, in my opinion. IIeX represents the contested future, a set of different visions pitched in dialogical conflict. IIeX is not curated to find the best, or the most likely, or the most thought through. IIeX presents the superposition of differing waves of innovation, investment, and imagination.

To give you a taste of what I mean, here are some of the highlights you can see in Atlanta (June 16 to 18)

  • Clients agitating for change: Sion Agami from P&G, Ryan Backer from General Mills, Eileen Campbell from IMAX, Roberto Cymrot from Coca-Cola, Claudia Del Lucchese from Mondelez, and Laura Flessner from Pfizer.
  • Big thinkers and heavy hitters: Simon Chadwick, Melanie Courtright, David Bakken, Fiona Blades, and Mark Earls author of Herd.
  • Innovative suppliers: Steve August from Revelation, Stephen Phillips from ZappiStore, Tim Bock from Numbers, Siobhan Dullea from Communispace, Andrew Reid from Vision Critical, and Carol Fitzgerald from BuzzBack.
  • Alternatives: Me, Elina Halonen, Tom Anderson, Adriana Rocha, and, of, course, Lenny Murphy

But this is just a small representation of the many, many speakers, workshop leaders, and exhibitors. Hear why brands like Dell, Deloitte, Lowe’s Home Improvement, Groupon, Campbell Soup, The Weather Channel, AOL, Bloomberg, and Philips Consumer Lifestyle are asking for change, and understand their perspective of the future.

Don’t come to Atlanta expecting answers. Come to Atlanta to find out what the questions are and come to Atlanta to start making the connections that will engage you in the future of market research.

My presentation is on New Skills for a New Era, addressing the need to change. My workshop will use gamification approaches to explore futuring techniques.
You can find out more at www.iiex-na.com and if you use the code NMR20 you will get a 20% discount.

 

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