My take on social media – Damian Vanderwolf

Guest post from Damian Vanderwolf, Senior Research Analyst, Marketing Communications, Tourism NT, Australia.

Click here to see a list of the other posts in this series.





I’m all about Facebook. For me, it’s the one that suits my attitude to social media the best. LinkedIn has been useful in the past when I have been looking for work otherwise I tend not to use it. I find Twitter useful and fun at events – either as an attendee or if I can’t make an event, checking in on the event hashtag to see what’s going on. Otherwise it’s all a bit to ‘businessy’ for my liking. It’s useful but it’s not my ‘go to’ medium.

I get all my news from Facebook – I rarely watch the TV news or read a newspaper – only the articles that my friends have already vetted for me. I have a relationship beyond social media with all my friends on Facebook so I have developed a level of implicit trust with the people I interact with there. I also think the interface suits my needs. No restrictions on words, I can preview links easily. From an MR perspective I have used Facebook to help engage current and potential clients in a fun ‘soft sell’ kind of way. And I connect up with MR peeps that I consider to be my friends there too. Helps me to build relationships further. I also get the odd ‘hot tip’ on Facebook from my MR friends.

At work I have used internal social networking sites (currently Bloomfire) and I like using these tools as well – for the same reasons I gravitate to Facebook – trust and common interests.

Instagram is fun too – a nice distraction – pretty pictures, yay!

Would you like to share your take on social media via a blog post on NewMR? We are happy to review suggested posts, ideally about 300 to 600 words. Send you suggested copy to

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