The post below is the result of a discussion between Ray Poynter from NewMR and Eric Meerkamper from RIWI.
Q: Can you describe RIWI for me in 140 characters?
A: RIWI is a global survey technology and risk measurement company using its proprietary, patented methods to capture a new stream of consumer and citizen opinion data in any region of the world.
Q: Can you tell me a little bit about how you do that?
A: RIWI’s Random Domain Intercept Technology (RDIT) is the only all-device technology capable of randomly intercepting and gathering citizen opinion from anonymous, yet verifiable, non-panel online survey respondents in every country in the world. This enables our clients to randomly collect opinions from the vast majority of the Web population that does not participate in traditional MR.
Q: What sort of organisations are using this approach with you?
A: RIWI works directly with global organizations (World Bank, Procter and Gamble, Accenture, Freedom House, Viacom, MasterCard Foundation, etc.) and also through innovative market research and analytics firms that are seeking fresh and diverse respondent data and market intelligence unavailable through any other technologies.
Q: When people choose RIWI for a project, what are their main reasons?
A: Our clients, usually having data needs in multiple markets congruently, compete on market intelligence and value RIWI’s ability to randomly access the vast majority of their audiences who are not members of incentivized panels — in all countries. 84% of RIWI survey takers are “fresh” and have either never previously done a survey, or have only done so in the past month. RIWI is also able to routinely access traditionally “difficult ” markets such as the Middle East and Africa as well as all other markets in the world.
Q: You recently went public, can you tell us a bit about what that means for customers and the future of RIWI?
A: RIWI is a technology company first and is designed for rapid scalability that we believe is the key for success in the current data environment. Going public is a milestone along the way and allows our reach, customer base, partnerships, and corporate professionalism to continue to grow steadily, which ultimately allows our clients to access markets and citizen voices that have been previously unavailable to them.
For more information visit the RIWI website.