Colleen is one of the gurus of the international research industry. Along with her business partner Wendy Gordon, Colleen founded and grew her business, The Research Business International (TRBI), into the 6th largest research company in the UK, before selling to Maritz. Considered one of the forefathers of modern qualitative research, her business spawned the boutique research category in the UK. Colleen has been Chairman of the Association of Market Research Organisations in the United Kingdom. Colleen now lives in New Zealand where she is Head of the Strategy for TRA, where she works with research teams to translate insight into strategic plans and ready business teams for activation.