Janet rides a 2005 Vino all over San Francisco. She directs herself as JS Strategic Insights, and is Director of Consumer Insights for Instant insights Lab in San Francisco. Her route to customer insights was via a background in strategic marketing. She was a partner in her own brand development consultancy based in London, held a senior client-side European innovation role, and was Marketing Director in a brand Identity consultancy before moving to the US more than 15 years ago. Since then she has focused on bringing customer insights to a wide range of companies across diverse categories. Janet has a passion for identifying business opportunities using both in-person and online qualitative methodologies.