Lizzi Seear
Intercontinental Hotels Group United KingdomBiography
Lizzi Seear is the Global Consumer and Market Insights Director at the Intercontinental Hotels Group in the UK and has over 20 years insights experience moving from agency to client side 10 years ago. She has worked for brands including British Airways, O2 and Waitrose. Lizzi is currently Global Insights Director at IHG and is championing new techniques that go beyond post-rationalised research metrics.
| Speaker | Title | Video | Slides |
|---|---|---|---|
| Lizzi Seear, Leigh Caldwell | Behavioural economics gets real: measuring intangible customer desires with behavioral conjoint |