I am in the midst of the September-November conference season. Having spent last week at the Australian Marketing Institute’s annual conference in Melbourne and being just about to attend the ESOMAR 3D event in Amsterdam and the MRSS annual conference […]
A couple of times recently I have had a several discussions with research colleagues about whether simply asking Male/Female is adequate or even fair in this day and age. Before, discussing the number of options it may be best to […]
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