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Month: April 2014

MR Agencies and the Service they give Clients Blog MR Agencies and the Service they give Clients I have just finished listening to a great presentation by Suz Allen (R&D Director Sensory & Consumer Science… 30 April 2014 Short-term effects do not predict long-term advertising success Blog Short-term effects do not predict long-term advertising success “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” is… 21 April 2014 Why social media mining and monitoring have met with limited success in Market Research? Blog Why social media mining and monitoring have met with limited success in Market Research? OK, let’s get one thing clear from the outset; I am not saying social media mining and monitoring… 13 April 2014 post image Blog Using sampling error as a measure of reliability, not validity Last week Jeffrey Henning gave a great #NewMR lecture on how to improve the representativeness of online surveys… 7 April 2014 The differences between academic and commercial research Blog The differences between academic and commercial research Posted by Ray Poynter, 1 April 2014 I am currently at an academic conference on mobile research in… 1 April 2014