When people buy goods or services they do not typically rate them, so why does market research use rating scales? Ray explains why and how they are used.
One of the key ways we find information today is by ‘googling it’. In this post Ray Poynter shares some tips on how to be more efficient when searching for information.
The five whys is a well-established technique to help you find the real, underlying, root cause of a problem.
Ray Poynter shares 6 things he thinks researchers and insight professionals should be doing in 2020.