Meeting of ESOMAR Council 28 October
Ray Poynter reports on the October 2020 meeting of the ESOMAR Council. Of particular interest is Value Proposition thinking about Communities of Interest.
What is the difference between Qual and Quant?
Ray Poynter, 25 Oct 2020
What is the difference between qual and quant? Read Ray’s explanation, of why they are different and what the difference is.
Suppliers can and should write their own research briefs
Post by Ray Poynter, October 2020. This post looks at why and how suppliers should create their own version of the client’s brief.