Guest post by Edward Appleton, 29 November 2019 Millennials, Gen Z – totally hooked on Social Media, chatting, sharing, smartphone obsessed, with less and less time for the “real world”. True or false? If you have a teenager in the family, you might agree. In our research around the world, we’re beginning to pick up on something different – a growing push back against digital, an awareness of the hold it’s taking, concerns about potential addiction. We wanted to understand this emerging sense of “digital discomfort” better so carried out our own studying, exploring with young folk in India, UK and Germany. The results are fascinating reading – one participant talked for example about digital getting in the way of being in touch with the immediate surroundings, in this case nature: “….I definitely feel my brain is much happier when I’m looking at the leaves on the trees rather than FB” Another enthused about a de-digitalized nightclub scene in Berlin: “I love the smartphone-ban in Berlin nightclubs. You engage with the people around you. In the UK it’s often just people doing Insta stories left, right and centre … it’s annoying but it’s actually quite sad” Interested? The report touches […]
Barney Larkin highlights the need for agile, human-centric approaches with two case studies from insurance related companies, Waggel and VouchForMe.
Posted by Ray Poynter, 11 March 2019. You can access all of the presentations (slides and recordings) from the Festival of #NewMR from our Play Again page. The Play Again page lists the presentations in the sequence they were shown. In the section below we have arranged the presentations by theme. Market Research in 2019 State of the Nation Review of Market Research and Insights, Ray Poynter, NewMR, a summary of the state of market research and insights. Building Bridges Between Practices – the future for a larger and more vibrant market research, Joaquim Bretcha, President of ESOMAR. Ray Poynter interviews Joaquim about his vision for the future of market research and ESOMAR’s role in it. Trending Tuesday, Ray Poynter, Lenny Murphy, Melanie Courtright & Lucy Davison. A panel discussion about the key trends in market research and insights in 2019. Challenges in the workplace, Kristin Luck, Luck Collective. The results of a WIRe (Women in Research) study into employment conditions in the market research and insights industry. Diversity in Conference Speakers in 2018 reviewed, Annie Pettit. A comparison of the gender ratios in market research conferences between 2016 and 2018, International Women’s Day Panel Discussion, Barbara Leflein, Andrea Jackson, Annie […]
Guest post by Barney Larkin from Further looks at an online community case study with Condé Nast.
Barney Larkin from Further shares a case study of how they helped VouchForMe disrupt the insurance market with new thinking and new technologies.