Suppliers can and should write their own research briefs
Post by Ray Poynter, October 2020. This post looks at why and how suppliers should create their own version of the client’s brief.
The parable of the hungry client – lessons for market research and insight
Curation is the key to today’s reporting. Even though the amount of data grows, the reporting of the findings should not grow. Do not put too much information on the hungry client’s plate.
Interview with Aji Ghose, Head of Research & Analytics, Sky – The Future of Client Insights
Ray Poynter interviews Aji Ghose, the Head of Research & Analytics at Sky about The Future of Client Insights.
Interview with Colleen Ryan – The Future of Client Insights
Colleen Ryan is interviewed by Ray Poynter about the future of insights and her research into what clients want and what is keeping them up at night.
Does the way you organise your team shape your insights? Conway’s Law
Ray Poynter describes how Conway’s Law (that the way your organise your teams shapes your outputs) applies to market research.
Interview with Nick Bonney, Founder of Deep Blue Thinking – The Future of Client Insights
Ray Poynter interviews Nick Bonney who has had leading roles with both client and agency organisations. Learn about Nick’s experience of the gap between clients and agencies.
Interview with Mr Naoki Takahashi, Corporate Market Intelligence, Nissan Motor Company
Ray Poynter interviews Nissan Motor Company’s about the future of insights/
Interview with BV Pradeep, Vice President, Consumer and Market Insight for Europe, North America & LATAM at Unilever
Ray Poynter interviews BV Pradeep, the Vice President, Consumer and Market Insight for Europe, North America & LATAM at Unilever about the future of client-side insight functions.
Interview with Elaine Rodrigo, Chief Strategy & Insights Officer Danone
Ray Poynter interviews Elaine Rodrigo, Chief Strategy & Insights Officer Danone. Hear about ‘The Future of Client Insights’.
Interview with Amy Saha, the Head of Insights at Tip Top, a George Weston Foods company
In this interview Ray Poynter chats with Amy Saha, the Head of Insights at Tip Top, a George Weston Foods company. Tip Top Bakeries is an Australasian manufacturer of bread products owned by George Weston Foods, a subsidiary of multinational food giant Associated British Foods. Amy is the Head of Insights at Tip Top and is based in Sydney, Australia.