Post by Ray Poynter, October 2020. This post looks at why and how suppliers should create their own version of the client’s brief.
Curation is the key to today’s reporting. Even though the amount of data grows, the reporting of the findings should not grow. Do not put too much information on the hungry client’s plate.
Ray Poynter interviews Aji Ghose, the Head of Research & Analytics at Sky about The Future of Client Insights.
Colleen Ryan is interviewed by Ray Poynter about the future of insights and her research into what clients want and what is keeping them up at night.
Ray Poynter describes how Conway’s Law (that the way your organise your teams shapes your outputs) applies to market research.
Ray Poynter interviews Nick Bonney who has had leading roles with both client and agency organisations. Learn about Nick’s experience of the gap between clients and agencies.
Ray Poynter interviews Nissan Motor Company’s about the future of insights/
Ray Poynter interviews BV Pradeep, the Vice President, Consumer and Market Insight for Europe, North America & LATAM at Unilever about the future of client-side insight functions.
Ray Poynter interviews Elaine Rodrigo, Chief Strategy & Insights Officer Danone. Hear about ‘The Future of Client Insights’.
In this interview Ray Poynter chats with Amy Saha, the Head of Insights at Tip Top, a George Weston Foods company. Tip Top Bakeries is an Australasian manufacturer of bread products owned by George Weston Foods, a subsidiary of multinational food giant Associated British Foods. Amy is the Head of Insights at Tip Top and is based in Sydney, Australia.